A serious, evidence-based check across the whole of fundraising. Pick an area, answer what you can, and see where you stand and what to fix first. Every question is optional.
Keeping donors after the gift and growing their lifetime value
Start evaluation →Why individuals give and how to shape the giving experience
Start evaluation →The behavioural science and decision architecture of giving
Start evaluation →How social norms, identity and peer information drive giving
Start evaluation →Auditing your fundraising and building an evidence-based plan
Start evaluation →Strategy, objectives, segmentation and positioning
Start evaluation →Building a compelling, donor-centred case for support
Start evaluation →The ask, the offer, and creative testing in direct response
Start evaluation →Digital fundraising: email, social, and online conversion
Start evaluation →Identifying, cultivating and soliciting major donors
Start evaluation →Planning and running capital campaigns
Start evaluation →Corporate partnerships and cause-related marketing
Start evaluation →Researching, writing and stewarding grant funding
Start evaluation →Legacy and bequest fundraising
Start evaluation →Crowdfunding and peer-to-peer fundraising
Start evaluation →Designing and running effective fundraising events
Start evaluation →Recruiting, managing and retaining fundraising volunteers
Start evaluation →The leadership, culture and organisational conditions behind great fundraising
Start evaluation →Acting ethically: donor rights, honesty, and professional codes
Start evaluation →Measuring fundraising performance honestly and usefully
Start evaluation →Predictive analytics for retention and lifetime value
Start evaluation →